
Or did ITV put an advert for a betting company in over the actual play in Italy vs Holland? Jeez, is that even legal? If so, and I didn't imagine it, I've got a special room in hell for the adman who proposed it and the legislators who agreed it: adverts will be shown on the back of their eyelids 24/7.
Update:
apparently it did happen. Coincidence? I think not!