Cochrane's doing something right.

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cochrane.jpgOr, more accurately, it looks like the rest of the media have a problem. The most recent Scottish circulation figures from the ABC show pretty consistent drops across all titles since the last time I looked at this, back in December.

To pick some semi-random examples, the News of the World is down more than 7% to 279,674, the Mail on Sunday is down 8.5% to 110,357, and the FT is down almost 7% to 5,151.

Now, maybe the month of June is a bad one for sales, with people too busy watching Euro 2008 etc. I can't tell because I don't have access to their trend data.

But even so there are two exceptions to these numbers that I've spotted. The Telegraph, up 3.7%, and the Sunday Telegraph, up a fraction. Could it be some inexplicable Cochrane effect?

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